Pinterest continues to be one of the biggest success stories of 2012 in the competitive world of Social Media. It’s influence is extending beyond fashion and product oriented websites into the realm of e-commerce sites, and is reportedly driving more people to websites and blogs than YouTube, Google and LinkedIn combined. Not surprisingly, it is fast becoming known as the “Cash Register” of the Social Media world.
Pinterest is unique amongst the social media platforms in that people follow their interests rather than other people. It has become the online destination for shopping inspiration and product discovery. It is also fast becoming the favourite for online retailers with features like the ability to post the price of products together with the product photo.
Something to get really excited about is the recent launch of Pinterest Business Accounts – paving the way for tremendous business participation and opportunities. If you want a Pinterest page for your Business there is a Pinterest Business home page you can now go to. (Hubspot.com has just done a great post which may be helpful for you: Pinterest Finally Rolls Out Business Accounts – How to Set Yours Up Today.) Pinterest also give you some handy case studies to showcase how businesses are using the platform (e.g. Jetsetters – a flash sale travel site that makes planning a vacation as fun and easy as traveling itself.)
Pinterest is a strong vehicle for brand association. Once you’ve set up your account, it’s important to think about your brand story. Keep in mind that in Social Media: “Selling is Repelling”. Choose images and boards wisely to create a lifestyle associated with your brand rather than only Pin products from your website. For example, an organic clothing brand for children can include boards such as ‘Baby Food Recipes, Crafts for kids, or other eco related topics. (A good example of someone following these guidelines is one of my good friends and client – Phoebe Yu at Ettitude.)
So what are you waiting for . . . why not…
Create . . . beautiful boards,
Connect . . . . with potential customers,
Collaborate . . . with like-minded business owners,
Communicate . . . your brand message with inspirational images
Contribute . . . by pinning away and allowing others to share your Pins!
Are you intrigued by the opportunity that Pinterest presents for you and your business? Drop a comment below if you’d like to ask me a question, I’d be happy to help.