Before delving into this post…it will help to give those of you who haven’t fully embraced social media in your business, an understanding of the impact or ramification of deciding to take on the social hat. (So to speak!)
Social media by its very nature is collaborative and interactive and stretches itself into drawing from your internal and external communication, marketing, management and online strategies. My favourite description of it – is that it spreads like spaghetti fingers through not only every (vertical) level of your organisation, but also (horizontally) across every area/department of your business.
So…the point I’m making is: if you think its just another “function” for the marketing department to absorb, and even better…that it would be “best” to hand it to the office junior as one of his/her tasks to look after…let me say that you’d be better placed sitting down with a strong Jack Daniels and having a good think about who’s involved and in charge of social media. (The Jack Daniels is to clear the cobwebs of your limiting thoughts about how your organisation is going to approach the social sphere…if you are an alcoholic…a Hot Peppermint Chocolate will do.)
Now, we support our clients in a variety of ways in terms of helping them to manage their social media strategy and implementation. This tentatively relies on what resources the client has available to carry out some level of the tasks inhouse. I am going to give you some tips on the things to think about when taking on social media – so that you don’t end up with fed-up staff who see the additional work as a burden and therefore negatively impact the strategy and its implementation.
There are three levels of tips I’m going to give you, so have a read through – because you may move from one to the other, as your participation enhances and matures over time (and it will – I promise you that much).
Level 1: You have absolutely no capacity inhouse to take on social media implementation
This is where your team are already stretched, but you know that social media is an important way forward as the world of business as moved on and you want to move with it. My biggest suggestion is get some specialist advice before you do anything else – do the homework, prepare yourself fully and, if you can, enlist them to hand-hold you through your journey.
- TIP 1: Identify the platforms you need to have a presence on – for your targetted audiences
- TIP 2: Map out a strategy whereby you are clear about why you are on each of the platforms
- TIP 3: Identify your content sources (BIG step)
- TIP 4: Work out how you will get that content…regularly and in what format